Enhance your Career, Enrich our Community

Director, Marketing & Communications

Are you a strategic thinker with a passion for driving brand impact and a flair for storytelling? Do you thrive in a dynamic environment and have the expertise to lead innovative marketing initiatives? At Edmonton Community Foundation (ECF), we’re searching for a visionary Director, Marketing and Communications to enhance our profile and strengthen our connection with the community. If you have a passion for driving results, building brand recognition, and inspiring teams, we’d love to hear from you!

The Organization

ECF is committed to building a vibrant city and enriching the lives of all Edmontonians. We do this by providing an average of over $33 million in community grants and scholarships each year, thanks to the generous support of thousands of donors. As the largest non-governmental funder of the charitable sector in our City, ECF is in a unique position to address long-term, complex community needs by working with donors, charities, volunteers, government and community partners.

The Opportunity

The Director, Marketing and Communications is responsible for developing, implementing, and overseeing ECF’s strategic marketing and communication initiatives. This role ensures that the brand, message, and image of the organization are cohesive, compelling, and aligned with the business goals. With an exciting rebrand launch currently underway, the Director will lead this pivotal transformation, ensuring its successful implementation across all audiences and platforms including internal communications and public-facing channels. The Director will also lead a team of marketing and communication professionals, drive multi-channel campaigns, and measure effectiveness to increase brand awareness, engage key audiences, and strengthen community relations.

Key Roles & Responsibilities:

• Lead Marketing Strategy:
  • Develop and execute integrated marketing and communication plans that increase ECF’s visibility and align with organizational goals and objectives.
  • Set clear marketing goals and KPIs to measure the effectiveness of campaigns and adjust strategies accordingly.
• Shape and Implement our Brand:
  • Lead the implementation and maintenance of ECF’s brand to ensure consistency in messaging, visual identity, and tone across all platforms.
  • Collaborate with internal teams to ensure brand alignment in all communications, marketing materials and corporate events.
• Drive Digital Growth:
  • Oversee the management and optimization of digital marketing campaigns, including website optimization, SEO, SEM, social media, and email marketing, to maximize reach and engagement.
  • Analyze digital analytics to gain insights into audience behavior, campaign performance, and conversion rates, using data to inform future strategies.
  • Build and optimize a comprehensive marketing technology stack including automation, analytics and content management tools to improve internal workflow and enhance campaign performance.
• Build and Manage Communications Strategies:
  • Create and implement integrated communication strategies that educate, inform, influence, and attract key audiences through multiple channels.
  • Lead the creation of compelling content for various communication channels, including newsletters, blogs and social media, ensuring clarity and consistency in messaging.
  • Design and execute internal and external communication strategies that clearly communicate our mission, purpose, vision, and values to engage and resonate with target audiences.
  • Oversee the development of press releases, media kits, and other communication materials to promote Foundation news and initiatives effectively.
• Program and Events Management:
  • Plan, execute, and manage events, including donor and grantee education events and workshops, networking and annual donor/community events, ensuring they align with marketing objectives and enhance community engagement.
  • Evaluate the success of events through attendee feedback and impact analysis, making recommendations for future improvements.
• Collaborate and Lead:
  • Lead and mentor a talented team of marketing and communications professionals, fostering a culture of creativity, collaboration, and continuous improvement.
  • Collaborate with cross-functional teams, including Philanthropy & Donor Engagement, Community Impact and Grant Services to ensure positive and rewarding customer/donor/grantee experiences and engagement.
• Measurement & Reporting:
  • Utilize data and analytics to measure the effectiveness of marketing initiatives, adjusting strategies and tactics based on performance metrics.
  • Prepare regular reports and presentations for senior leadership, summarizing marketing activities, outcomes, and strategic recommendations.

The Ideal Candidate

As the ideal candidate, you will possess the following qualifications:

• A university degree in Marketing, Communications, Commerce, Business Administration or a related field combined with a minimum of eight years of eight years of progressively responsible professional experience in marketing and communications, including a minimum of six years of leadership experience. Equivalent combinations of related post-secondary education and directly related work experience will be considered.
• An advanced degree (e.g. MBA, MPA) is preferred.
• You will have a proven track record in successfully developing and implementing innovative marketing strategies including strong experience in digital marketing, content creation, events and brand management.

Additional requirements include:

• Exceptional interpersonal and communication skills with differing audiences, including excellent writing, verbal, presentation, and listening skills.
• Data-driven, innovative and creative with a strategic mindset.
• Demonstrated success in building and leading marketing teams that deliver impactful results.
• Excellent project management skills combined with the capacity to manage multiple deadlines and competing demands simultaneously.
• Superior ability to thrive in a fast-paced, dynamic environment and manage multiple priorities.
• Clear skill and proficiency with desktop applications and collaboration tools.
• Strong knowledge of social media, SEO, SEM, and digital marketing including experience with marketing tools and platforms such as Google Analytics, Adobe Creative Suite, and social media management tools.
• A strong customer-service orientation and the ability to lead and collaborate effectively in a team environment.
• Exceptional problem-solving skills.
• Knowledge and understanding of media relations.
• Successful planning, development and execution of large corporate events.
• Experience in managing sponsorships that amplify brand visibility and community engagement.

If you have all these qualities and love the opportunity to be part of an organization that truly makes a difference, we would like to hear from you. 

What We Offer  

We value diversity, equity, and inclusion and welcome candidates of all backgrounds to apply. We also offer a competitive salary and benefits package, professional development opportunities and a supportive work environment including:

• A 35-hour standard work week.
• Downtown work location with free parking available.
• Extended Health, Dental and Short/Long Term Disability Benefits, Life Insurance and a Health Spending Account.
• A 9% contribution to our group RRSP.
• A hybrid work environment where employees collaborate on site a minimum of 3 days per week with the flexibility to work remotely up to 2 days per week.
• Vacation starts at three weeks per year.
• 12 combined personal and sick days.

How to Apply 

We’re excited to partner with Involvi Human Resources! This Edmonton-based firm is assisting us in our search for top talent.  To apply, send your cover letter and resume to Recruitment@involvi.ca. 

This position will remain open until a suitable candidate is found. We are eager to fill this role and our review of applications will begin October 7, 2024.  Apply now to get the jump on a new career!